Gizmodo, A Haven for Nerds and Non-Nerds Alike

There is a reason why Gizmodo, The Gadget Blog is the 6th most popular blog according to Technorati, and that is because the author(s) are able to intertwine a variety of elements such as sex with technobabble, allowing for a broader appeal audience. The requirements associated with the enjoyment of this particular blog is not steep by any means. Readers are not forced to be in-the-know when it comes to the latest technology and gadgets, but rather are required to have a sense of humor.

Take for example, the author(s) made an undated entry regarding a new musical instrument which requires six different musicians playing it at once. The instrument closely resembles a guitar resonating a unique sound because all six musicians are responsible for his/her own product. The title of this entry? "Six-Man Guitar Orgy"

Another amusing entry is entitled, "There Was a Text Messaging World Record?" The entry details the story of a Singaporean businesswoman who won $10,000 for breaking the Guinness World Record of words tapped in a certain amount of time (26 words in approximately 44 seconds). But in reality, the first thing that catches the reader's eye is a photograph of someone's cellphone displaying the words, "Hey idiot."

Even the layout of the website is appealing to the reader. The background of the site is white, a neutral color which allows for the best punch in terms of the text's visibility. A sans serif-based font was used to display the text which also adds to the ease of reading. Most entries are accompanied by a photograph which either makes the reader go, "oooh," or "haha." The language used is neither overwhelming nor trite. And like coffee, the author(s) of Gizmodo are able to find the perfect blend between serious technology-related news with things that are not-so-serious, allowing for excellent readability.